U.S. General Services Administration is going Google

(Cross-posted on the Google Enterprise Blog)

The U.S. General Services Administration (GSA) today announced its decision to move 17,000 employees and contractors to Google Apps for Government. GSA oversees the business of the U.S. federal government, providing real estate and building management services as well as acquisition and procurement assistance to other federal agencies.

GSA’s decision to switch to Google Apps resulted from a competitive request for proposal (RFP) process that took place over the past six months, during which the agency evaluated multiple proposals for replacing their existing on-premises email system. GSA selected Google partner Unisys as the prime contractor to migrate all employees in 17 locations around the world to an integrated, flexible and robust email and collaboration service in 2011.

By making this switch, GSA will benefit in a number of ways. Modern email and collaboration tools will help make employees more efficient and effective. Google Apps will bring GSA a continual stream of new and innovative features, helping the agency keep pace with advances in technology in the years ahead. And taxpayers will benefit too—by reducing the burden of in-house maintenance and eliminating the need to replace hardware to host its email systems, GSA expects to lower costs by 50 percent over the next five years.

Earlier this year, Google Apps became the first suite of cloud computing email and collaboration applications to receive Federal Information Security Management Act (FISMA) certification, enabling agencies to compare the security features of Google Apps to that of existing systems.

GSA is leading the way in embracing the federal government’s “cloud first” policy, under which agencies should opt for hosted applications when secure, reliable, cost-effective options are available. We are thrilled that GSA has chosen to move to the cloud with Google and look forward to expanding our productive partnership with them.

Posted by Mike Bradshaw, Director, Federal Enterprise team

Google doodles for your phone

(Cross-posted from the Google Mobile Blog)

While we’ve had oodles of Google doodles on our desktop homepage since Larry and Sergey created our very first in 1998, doodles on our mobile homepage have been few and far between. Today, we’re happy to announce that we’re bringing more doodles to your phone, beginning with Android 2.0+ and iOS 3+ devices worldwide. In fact, almost all of the doodles we show on our desktop homepage will now have corresponding mobile versions on these phones. When the doodles are available, just go to google.com in your mobile browser to see them.

Want your doodles within easy reach? You can get to google.com quickly by adding a shortcut to your home screen.

Posted by Steve Kanefsky, Software Engineer

Being bad to your customers is bad for business

A recent article by the New York Times related a disturbing story. By treating your customers badly, one merchant told the paper, you can generate complaints and negative reviews that translate to more links to your site; which, in turn, make it more prominent in search engines. The main premise of the article was that being bad on the web can be good for business.

We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.

As always, we learned a lot from this experience, and we wanted to share some of that with you. Consider the obvious responses we could have tried to fix the problem:

• Block the particular offender. That would be easy and might solve the immediate problem for that specific business, but it wouldn’t solve the larger issue in a general way. Our first reaction in search quality is to look for ways to solve problems algorithmically.
  
  
• Use sentiment analysis to identify negative remarks and turn negative comments into negative votes. While this proposal initially sounds promising, it turns out to be based on a misconception. First off, the terrible merchant in the story wasn’t really ranking because of links from customer complaint websites. In fact, many consumer community sites such as Get Satisfaction added a simple attribute called rel=nofollow to their links. The rel=nofollow attribute is a general mechanism that allows websites to tell search engines not to give weight to specific links, and it’s perfect for the situation when you want to link to a site without endorsing it. Ironically, some of the most reputable links to Decor My Eyes came from mainstream news websites such as the New York Times and Bloomberg. The Bloomberg article was about someone suing the company behind Decor My Eyes, but the language of the article was neutral, so sentiment analysis wouldn’t have helped here either.
  
  As it turns out, Google has a world-class sentiment analysis system (Large-Scale Sentiment Analysis for News and Blogs). But if we demoted web pages that have negative comments against them, you might not be able to find information about many elected officials, not to mention a lot of important but controversial concepts. So far we have not found an effective way to significantly improve search using sentiment analysis. Of course, we will continue trying.
  
  
• Yet another option is to expose user reviews and ratings for various merchants alongside their results. Though still on the table, this would not demote poor quality merchants in our results and could still lead users to their websites.

Instead, in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result.

We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day. That’s why we cannot reveal the details of our solution—the underlying signals, data sources, and how we combined them to improve our rankings—beyond what we’ve already said. We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.

Posted by Amit Singhal, Google Fellow

Ready... set... track Santa!

From feasting on a turkey dinner to singing carols around the fire, there are certainly plenty of traditions to enjoy during the holiday season. Much to the delight of the child in each of us, the ritual of gift-giving continues today, and I know I still find cheer at the bottom of my stocking every Christmas morning.

Another tradition that brings joy to youngsters everywhere is the one started in 1955 by NORAD, the North American Aerospace Defense Command, which every year counts down to Christmas Eve and tracks Santa’s whereabouts as he delivers presents across the globe. Google similarly started tracking Santa in 2004 and has been partnering with NORAD on this fun project since 2007. Keeping the tradition alive, today marks the kick-off of this year’s countdown at www.noradsanta.org. On the NORAD website, kids can play holiday-themed games (a new one is released each day) and get updates from the North Pole as Santa prepares for his big sleigh ride.

If you haven’t tracked Santa in years past, we hope this is the year you’ll start a new tradition of visiting www.noradsanta.org and following Santa’s journey all around the world. Starting at 2 a.m. EST on December 24, you’ll be able to track him in real-time on Google Maps from your computer or phone as well as on Google Earth with the plug-in by searching for [santa].

So this year, along with my family’s usual tradition of gathering around to hear my mum read “Twas the night before Christmas,” we’ll gather around the computer to see when Santa might be coming to our neighborhood. In honor of the occasion, I wrote a new opening verse:

'Twas the night before Christmas, and Santa was near
According to NORAD, he would soon be right here
So we hopped into bed and dreamt of new toys
And awoke in the morning to much Christmas joy

Happy holidays to all, and to tide you over till Christmas Eve, enjoy this video with highlights from Santa’s journey last year!



Posted by Bruno Bowden, Software Engineer

Vidya Balan Backless No Bra Picture

Vidya Balan's backless picture is sure to raise the testosterone level. The curvy figure of Vidya Balan and her rich silky expanse of her back just emphasis one truth: Vidya Balan is the sexiest Bollywood actress of 2010. If Kareena's bikini ruled in 2008 and Katrina Kaif's moves rocked 2009, Vidya Balan inhibiton-free attitude and her Indian sensuality rocks 2010.

In the November issue of FHM, she showed her naked back with saree covering her front part only. With red bindi and white enbroided saree, she looked awesome.Vidya feels that sari is far more sexier than bikini, if draped properly. Vidya says, "I'm glad people are getting bored of just seeing women in bikinis we've become very parochial about sexiness.

I think the sari is by far the sexiest garment it covers the right amount, it exposes the right amount it’s such a tease and I like teasing."The magazine is celebrating its 3rd anniversary and Vidya feels elated to pose for the magazine.
Other actress
may have to show their assets but this Ishqiya's kissable wonders can create a stir with just the nape of her neck.

Vidya Balan Backless, Vidya Balan No Bra, Vidya Balan shocking stills, Vidya Balan hot photoshoot, Vidya Balan naked photoshoot, Vidya Balan no blouse, Vidya Balan sizzling hot photos

Suman Ranganathan Latest Hot Pictures

Suman Ranganathan Latest stills, Suman Ranganathan hot photos, Suman Ranganathan deep cleavage show, Suman Ranganathan nipple slip, Suman Ranganathan nipple visible, Suman Ranganathan boobs show

Sonakshi Sinha Hot Pics, Sonakshi Nose Rings

Sonakshi Sinha Hot Pics, Sonakshi Nose Rings, Cute Sonakshi Sinha, Sonakshi Sinha big boobs, Sonakshi Sinha juicy boobs, Sonakshi Sinha tight ass, Sonakshi Sinha hot photoshoot, Sonakshi Sinha hot looks