The next step in Google advertising

Posted by Susan Wojcicki, Vice President, Product Management

At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Since Google's inception, it has always been our intention to present users with highly targeted, useful advertisements when appropriate—ads that unobtrusively complement users experience. We have always believed in, and tirelessly pursued, the idea that serving relevant, unintrusive ads would best serve our advertisers in the long term.

To that end, we are truly excited to announce our acquisition of DoubleClick. DoubleClick provides a suite of products that enables agencies, advertisers, and publishers to work efficiently, that will enable Google to extend our ad network and develop deeper relationships with our partners.

This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.

Sponsored information served by Google has always been, and will always be, clearly distinguished from objective content available via our search results and across our partner network. We want you to find the information that you are looking for—be it in an ad or elsewhere—quickly and without hassle. We know that our collaboration with DoubleClick will serve and advance this goal.

For more information on this new acquisition, please read our FAQ.