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Thursday, August 28, 2008

Empowering users to map their worlds

In countries like India, great maps and comprehensive local data are hard to come by. And traditional mapping approaches are stretched to the limit in such environments, where infrastructure and local businesses are evolving at a furious pace.

This need inspired us in Google India to design and build Google Map Maker, which enables users everywhere over to create rich, deep maps and fresh local data. People can mark their favorite spots in their cities and hometowns, add features such as roads, parks, and buildings, tag small businesses to help users find them, and collaborate to map neighborhoods of interest. This product is motivated by the spirit of information democracy, where people can create information that are moderated and consumed by their peers.

Today, we are bringing home this innovation by launching Google Map Maker in India, which has already been deployed in 57 other countries.



We hope Google Map Maker will result in rich local data which will benefit Google users both on the web and on mobile. The creation of base maps where there were previously none will encourage many mashups, mapplets and other cool applications that make use of this data. We're also excited to see Google Map Maker create a new breed of local map experts who bring their passion for their neighborhoods and communities into the online world, adding to local commerce, tourism and investment.

I will leave you with a map of IIT Bombay, the alma mater to many of us in Google India. When I spent a few hours mapping IIT Bombay -- the place I lived in, the school I went to, and the streets I played on, it turned out to be a surprisingly satisfying experience that reconnected me to a place that is home to many of my memories. We hope you will find the Google Map Maker experience as fun and fulfilling as we do.



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