The award will be presented during the 3rd Annual Asian Film Awards March 23. The awards will be part of the 33rd Hong Kong International Film Festival at the Hong Kong Convention and Exhibition Centre.
'Priyanka Chopra is India's number one female star. She has received numerous awards and accolades for her outstanding work since she began acting just a few years ago,' said Eric Mika, publisher of the Hollywood Reporter and vice president of Nielsen Media and Entertainment Group.
Priyanka Chopra at Asian Film Awards in Hong Kong
'It is truly amazing to acknowledge the breadth of her success, and we are honoured to bestow the Nielsen Box Office Award on one who has done so incredibly much in so little time,' he added.
Priyanka, a former Miss World, will be the second recipient of the award. She joins Hong Kong film actor and producer Andy Lau, who received the inaugural award at the 2007 ceremony.
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