Improvements to Product Search for this holiday season

Every year retailers start the holiday shopping season earlier and earlier—and still I procrastinate until late December before getting started. This year I've already made my list and I’m ready to go.

I usually get my holiday shopping done in two ways: online (e-commerce) and offline (“brick and mortar” stores). I’ve found that shopping online is best when you know what you're looking for—you can search for specific items, research multiple brands or compare reviews. On the other hand, shopping offline makes it easier to explore products in person and sometimes discover things that you didn’t know existed. Plus, it’s usually the only way to take your purchase home the same day.

The line between online and offline shopping is starting to blur: According to a study by Forrester while 93 percent of retail purchases today happen in a store, more than 46 percent of those in-store purchases are influenced by online research. Not to mention that shoppers can access the web from anywhere at anytime—including from their mobile phones when browsing the aisles of a local store.

All of this got our team thinking about how we could help further bridge the gap between online and offline shopping. This week, we’re introducing several new features to Product Search that start doing just that.

Local availability on Google Product Search: We’ve partnered with more than 70 retail brands—including national retailers like Best Buy and Williams-Sonoma, as well as software manufacturers like JDA, Epicor and Oracle—to connect shoppers searching online with local stores that have the items they’re are looking for in-stock. For example, if you’re looking online to get your son that new Wii video game he’s been wanting, you can click on the “nearby stores” link to see where it’s in stock nearby. (If you’re a retailer who’s interested in taking part, you can learn more on the Google Retail Blog.)

Local Availability in Google Product Search

Google Shopper 1.3: Our mobile shopping app helps shoppers on the go research items and find the best place to buy them either online or in a nearby store—and it already has more than 2.5 million downloads. This version includes new search filters like “price” and “brand” to help refine your search. And, you’ll still get features like Local Availability, voice search and rapid continuous barcode scanning (so you can point your phone at a product and get information from the web).

“Popular products” and “aisles”: We’ve borrowed an idea from successful brick and mortar stores and in the coming weeks, we'll roll-out two features called “popular products” and “aisles” to help people learn about and discover new products. When you search for a category of products such as “camera lenses,” our new popular products feature helps you get started by showing you the lenses other people are viewing online. “Aisles” helps you browse and discover products by organizing results into sub-categories that others have found helpful. For example, if you’re looking for a new TV, you can choose between display types like LCD and plasma. If you’re interested in camera lenses for that brand new SLR, you can shop by the aperture of the lens.

Aisles and Popular Products

We hope these features make it easier for you to get your shopping done this holiday season—whether it’s online, offline or in the new space in between.

Happy shopping!

Posted by Sameer Samat, Director of Product Management

Extra! Extra! Google News redesigned to be more customizable and shareable

There’s an old saying that all news is local. But all news is personal too—we connect with it in different ways depending on our interests, where we live, what we do and a lot of other factors. Today we’re revamping the Google News homepage with several changes designed to make the news that you see more relevant to you. We’re also trying to better highlight interesting stories you didn’t know existed and to make it easier for you to share stories through social networks.

Before:

After:

The new heart of the homepage is something we call “News for you”: a stream of headlines automatically tailored to your interests. You can help us get it right by using the “Edit personalization” box to specify how much you’re interested in Business, Health, Entertainment, Sports or any subject you want to add (whether it’s the Supreme Court, the World Cup or synthetic biology). You can choose to view the stories by Section view or List view, and reveal more headlines by hovering over the headline with your mouse. We’ll remember your preferences each time you log in. If you don’t want customized Google News, hit “Reset personalization" to clear all personalization preferences. If you haven't previously customized and would prefer not to, simply close the “Edit personalization” box. You can always go back and change it later.

To give you more control over the news that you see, we’re now allowing you to choose which news sources you’d like to see more or less often. You can do so in News Settings. These sources will rank higher or lower for you (but not for anyone else) in Google News search results and story clusters. We’ve also added keyboard shortcuts for easier navigation, like in Gmail or Google Reader. When you’re in Google News, hit the question mark key to pop up a full list of shortcuts.

There are the subjects that interest you and then there’s the major news of the day. To make it easy for you to find the big stories like Hurricane Alex, we’re adding links to topics that many outlets are covering. You’ll find these topics in the Top Stories section on the left side of the homepage as well as in linked keywords above headlines. Clicking on a topic link takes you to a list of related coverage that you can add to your news stream. You can change your preferences any time in “Edit personalization.”


We’re also more prominently displaying the Spotlight section, which features stories of more lasting interest than breaking news and has been one of our most popular sections since we introduced it last fall. And then there’s local news; we’re now highlighting weather and headlines about your city or neighborhood in their own section, which you can edit with whichever location you want to follow.

Finally, you can now easily share story clusters with other people via Buzz, Reader, Facebook or Twitter. Just select the drop-down menu marked by an arrow on the top-right of each story cluster. In the drop-down, you can also choose to see more or less of the first news source.


The redesigned Google News homepage is rolling out today in the English-language edition in the U.S., and we plan to expand it to all editions in the coming months. We’re making the ability to choose which sources you’ll see more or less often available in all English-language editions worldwide and plan to expand it soon. For more information about these changes, check out the video below or visit our Help Center.

Posted by Kevin Stolt, Software Engineer

Blogger Template Designer now available to everyone

In March, we launched the Blogger Template Designer on Blogger in Draft, our experimental playground where you can try out the latest features Blogger has to offer. Today we’re excited to announce that the Blogger Template Designer has graduated from Blogger in Draft and is now available to everyone by default.

Blogger Template Designer is a way for you to easily customize the look of your blog without knowing any HTML or CSS. You can select from a variety of templates, images, colors and column layouts to make your blog an expression of you. See our post on Blogger Buzz for the highlights on this new tool.

You can try the Template Designer on your blog now by going to the “Design” menu, then selecting “Template Designer.” Even if you don’t have a blog — or weren’t planning to redecorate the one you have — you can try out the Blogger Template Designer and play around with potential designs. If you like one, you can apply it to a new blog or to an existing blog.

If you want to learn more on how the Blogger Template Designer can help you create your own unique blog designs, watch our video and check out the Blogger Buzz blog.



Posted by Chang Kim, Blogger Product Manager

The art of a homepage

Last week, we announced a new feature that lets you add a favorite photo or image to the background of your Google.com homepage.

To provide you with an extra bit of inspiration, we‘ve collaborated with several well-known artists, sculptors and photographers to create a gallery of background images you can use to personalize your Google homepage. Included in the collection are photographs of the works of Dale Chihuly, Jeff Koons, Tom Otterness, Polly Apfelbaum, Kengo Kuma (隈研吾), Kwon, Ki-soo (권기수) and Tord Boontje, as well as some incredible photos from Yann Arthus-Bertrand and National Geographic. We’ll be featuring these images as backgrounds on the Google homepage over the next 24 hours.

Of course, since we want your Google homepage to be personal to you, you can still choose an image or photo from your computer or your own Picasa Web Album. Whether you select an image from our new artist collection or prefer to have a more personal touch on your homepage, you’ll still enjoy the speed and ease of use that you’ve come to expect from Google.

Niijima Floats, Dale Chihuly

Yann Arthus-Bertrand, GoodPlanet Foundation

We’re also excited to announce that this feature is now available internationally. We hope you enjoy the new artist collection and making Google feel more like your own!

Update June 10, 11:31AM: Last week, we launched the ability to set an image of users’ choosing as the background for the Google homepage. Today, we ran a special “doodle” that showcased this functionality by featuring a series of images as the background for our homepage. We had planned to run an explanation of the showcase alongside it—in the form of a link on our homepage. Due to a bug, the explanatory link did not appear for most users. As a result, many people thought we had permanently changed our homepage, so we decided to stop today’s series early. We appreciate your feedback and patience as we experiment and iterate.

Posted by Marissa Mayer, VP Search Products & User Experience

This week in search 6/6/10

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

We work hard to consistently develop new tools, features and algorithmic changes to help us better understand what you mean when you enter a query into the Google search box—and we ultimately use that understanding to get you the information you're looking for as fast as possible. Understanding is core to our mission—particularly as we strive to be as useful in your everyday tasks. For example, if you search for a local sports team, and there's been a recent game, we'll show you scores. If you're visiting Boston and looking for a restaurant, you'll find tailored search suggestions based on the best Beantown spots. It's these features that enhance the experience of searching and help you find exactly what you're looking for. This week, we've made a few changes that we hope will make Google search even better for you.

Spelling Corrections in Suggest
Since we first launched Google Suggest, we've offered spell-corrected search completions to provide you with similar search queries from other users. With this feature, not only does Suggest help you rest your fingers because you don't have to type out a full query—you can also catch a mistake quickly and easily.

An example of old spelling correction in Google Suggest

This week we launched an update that makes Google Suggest even more intuitive and simple. If you're typing a query for which there are no search completions to offer, and yet some of your search terms do seem to be misspelled, Google Suggest will now offer a "Did you mean" suggestion for your query—giving you an option to correct your spelling right away and get on with your search. These spelling suggestions already exist on the results page, but by moving them to an earlier point in the search process, we hope we've made it faster and easier to get to the results you're looking for. Right now, this feature is offered only for google.com in English, but we're working to roll this out internationally in the near future.

Google Suggest with the new spelling corrections feature

Mobile app results in mobile search
With tens of thousands of apps available for both Android and iPhone phone, there are plenty of options to choose from when you're looking for new apps. And it makes sense that if you hear about a great new app while you're out and about, you'll want to download it then and there. In an effort to make apps even easier to find, this week we launched a new feature for mobile search that helps users on Android-powered devices and iPhones find and download mobile apps. So the next time you're looking for the latest action game, multimedia app or travel tool on your phone, we'll show you a special result at the top of your mobile search results showing basic information about the app you're looking for, including title, price and publisher. You'll also find a link that will take you directly to the app's installation page in the Android Market or Apple's App Store.

Example mobile searches on your iPhone or Android device: [download pandora] or [bank of america app]

A new look for the Google homepage
Search is more fun when it's personalized. That's why I was delighted to announce our new feature that allows you to personalize your Google homepage with a favorite photo. Whether you choose a picture from your computer, your own Picasa Web Album or a public gallery of photos hosted by Picasa, Google is now yours to personalize. To get started, head to google.com and look for the "Change background image" link in the lower left-hand side of the page. Keep an eye out for more fun announcements with this feature!

Thanks for reading, and stay tuned for more next week.

Posted by Marissa Mayer, VP Search Products & User Experience

Freeze frame!

From iGoogle’s debut in 2005 to our more recent launch of stars in search in March, we’ve enjoyed making your search experience more relevant, useful and fun through personalization. Today, we’re introducing a new feature that brings a whole new level of personalization to Google by letting you add a favorite photo or image to the background of the Google homepage. You can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos.

An example homepage featuring artwork by Jeff Koons, photographed by Sandy Volz

A second example page, featuring artwork by Tom Otterness, photographed by Cesar Perez

Whether you choose a photo of a loved one, a picture of your favorite vacation destination or even a design you created yourself, Google.com is now yours to customize. For those of you who want to enjoy the clean, simple look of Google as well as your personalized view, we’ve made it easy to switch between your customized search page and classic Google.

We are beginning to roll out this new feature to users in the U.S. over the next few days, so if you don’t see a link in the lower left-hand corner of Google.com now, check back soon. For those of you outside of the U.S., you can expect to see this new feature in the coming days as we roll it out internationally to offer similar, consistent experiences globally.

And if you’ve customized your look with a fun personal photo we’d love to see what your new homepage looks like. Tweet a picture of your page with the hashtag #myGooglepage and share it with us!

We hope you enjoy this fun new feature and that it makes Google search more your own.

Posted by Marissa Mayer, VP Search Products & User Experience

Around the world in 25 iGoogle themes...

One way we love to help you make iGoogle your own is with our artist and designer themes — ranging from food and fashion to games and comics. Today, we’re excited to announce a set of new themes, tailored to the world traveler in all of us. These new themes, focused on destinations all over the globe, allow you to experience beautiful landscapes, historic monuments, stunning beaches, iconic cities and other picturesque sites — right from your homepage.

To bring you this imagery, we've partnered with a few leading organizations including National Geographic Society and LIFE, who photograph some of the most breathtaking destinations on earth. Lonely Planet, UNESCO and visiteurope.com have also shared a selection of incredible images.

Here’s a quick preview of some of what you’ll find:

• The World Passport Sampler theme, which brings together many of the great destinations.
• India, Greece and Egypt, all captured spectacularly by National Geographic.
• Classic beach destinations from LIFE.com, including Monte Carlo, Waikiki Beach, and the French Riviera.
• Incredible vistas from Spain, Italy, Thailand and Japan, captured by Lonely Planet.
• The opportunity to view World Heritage sites, such as the Sydney Opera House and the Old City of Dubrovnik in Croatia, provided by UNESCO.

Hopefully, you’re as eager to try out these new themes as we are. Whether these themes remind you of one of your favorite places or allow you to experience a global destination on your homepage, we hope you enjoy them. Bon voyage!

Posted by Marissa Mayer, VP Search Products & User Experience

Express yourself with the Blogger Template Designer

In Blogger’s more than 10 years, we’ve learned that blogging is a powerful way for people to express themselves. More than 350,000 words are written on Blogger every minute of every day and over the years we’ve added a bunch of features to ensure that writing those words is as easy, fun and rewarding as possible. Today, we’re happy to announce the launch of the Blogger Template Designer on Blogger in Draft, our experimental playground where you can try out the latest features Blogger has to offer. Instead of creating a lot of new templates that will grow stale over time, we decided to go beyond static templates and reinvent the whole process of designing your blog, making it even easier to express yourself online.

The Blogger Template Designer is our big first step in improving not just our template designs, but all the ways that you can customize the look and layout of your blog. If you try out the Blogger Template Designer, you’ll find:

• Fifteen new professional templates to start from (and more on their way)
• Custom blog layouts with one, two and three columns
• Hundreds of free professional background images from iStockphoto, the leading microstock image marketplace
• Customizable colors, fonts and more

Check out this video for a peek at what you can do with the Blogger Template Designer:



For more info, check out our post on the Blogger in draft blog. Give the Blogger Template Designer a test drive, and then let us know what you think!

Posted by Pete Hopkins, Tech Lead, Blogger

Finding awesome stuff online with Google Reader Play

I use Google Reader a lot — not only to stay on top of the news, but also to find interesting blog posts and articles. I’m always telling my friends about Google Reader, and while some of them love it, others don’t want to take the time to set it up. For those of you who fall into this second category, we’re announcing Google Reader Play, a new product that makes the best stuff in Reader more accessible for everyone. Reader Play is a new way to browse interesting stuff on the web, customized to the topics you’re interested in, with no setup required.


Items in Reader Play are presented one at a time, and images and videos are automatically enlarged to maximize the viewing experience. We use the technology behind Recommended Items in Reader to populate Reader Play with the most interesting content on the web. While you don’t need a Google account to use Reader Play, your experience will be personalized if you sign in. As you browse, you can let us know which items you enjoy by clicking the "like" button, and we'll use that info to show you other content we think you’ll enjoy.

We think Reader Play is a fun way to browse interesting items online that you wouldn’t find otherwise. We designed it especially for people who don’t want to spend time curating their own set of feeds — but folks who already use Reader can easily use it to read their feeds as well. Just click the feed settings menu on any feed in Reader and select “View in Reader Play.” We’re launching Reader Play as an experiment in Google Labs so that we can test it out, get feedback from you and then improve it as quickly as possible. Visit google.com/reader/play to give it a try, and let us know what you think!

Posted by Garrett Wu, Software Engineer

Stars make search more personal

We've long believed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with personalized search. Today we're announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars.

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant. That means if you star the official websites for your favorite football teams, you might see those results right at the top of your next search for [nfl]. Here's what the new "Starred results" feature looks like:


The great thing about stars is that you don't have to keep track of them. You don't even have to remember whether or not you starred something. Simply perform a search and you'll rediscover your starred items right when you need them. Stars sync with your Google Bookmarks and the Google Toolbar, so you can always see your list of starred items in one place and easily organize them. Even beyond the results page, while browsing the web you can quickly click the star icon in Toolbar to create a bookmark, and those pages will start showing up in the new stars feature.

Stars in search replace SearchWiki. In our testing, we learned that people really liked the idea of marking a website for future reference, but they didn't like changing the order of Google's organic search results. With stars, we've created a lightweight and flexible way for people to mark and rediscover web content. For people who like annotations, we have Sidewiki, a more powerful way for people to contribute and discover helpful information next to pages across the Internet. All your existing SearchWiki edits will be preserved with your Google Account. You can learn more on our help center.

Stars in search are rolling out in the next couple days and will be available globally for all signed-in users.

Posted by Cedric Dupont, Product Manager and Matthew Watson, Software Engineer

Google-inspired designer collections

Each year, Vogue and the Council of Fashion Designers of America (CFDA) sponsor a Fashion Fund to support emerging designers. In 2009, each participating designer was asked to create a one-of-a-kind item inspired by Google in some way — whether through our logo's colors, technology or our commitment to equal access to information. Last October, we transformed 10 of the finalists’ designs into iGoogle Artists themes. While we loved seeing fashion meet iGoogle, we wanted to see these pieces in person — and wear them! Today, we’re debuting three of our favorite designs from this challenge. These three featured designers have customized their original designs for a broader audience, and we’re making them available to the public to purchase for a limited time. Check out this page to learn more about the items, the designers and how they were inspired by Google.


Posted by Michaela Prescott, Group Product Marketing Manager

Search is getting more social

Late last year we released the Social Search experiment to make search more personal with relevant web content from your friends and online contacts. We were excited by the number of people who chose to try it out, and today Social Search is available to everyone in beta on google.com.

We've been having a lot of fun with Social Search. It's baby season here on our team — two of us just had little ones, and a third is on the way. We're all getting ready to be parents for the first time and we have lots of questions. So, what do we do? We search Google, of course! With Social Search, when we search for [baby sleep patterns], [swaddling] or [best cribs], not only do we get the usual websites with expert opinions, we also find relevant pages from our friends and contacts. For example, if one of my friends has written a blog where he talks about a great baby shop he found in Mountain View, this might appear in my social results. I could probably find other reviews, but my friend's blog is more relevant because I know and trust the author.

While we've been enjoying Social Search (and having babies), we've been hard at work on new features. For example, we've added social to Google Images. Now when you're doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called "Results from your social circle." Here's what it looks like:
Looking at the screenshot, you may notice two new links for "My social circle" and "My social content." These links will take you to a new interface we've added where you can see the connections and content behind your social results. Clicking on "My social circle" shows your extended network of online contacts and how you're connected.


Clicking on "My social content" lists your public pages that might appear in other people's social results. This new interface should give you a peek under the hood of how Social Search builds your social circle and connects you with web content from your friends and extended network. You can check out your social circle directly by visiting this link. (Note that it may take some time for the connections and content to update.)

We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface. We're leaving a "beta" label on social results because we know there's a lot more we can do. If you want to get the most out of Social Search right away, get started by creating a Google profile, where you can add links to your other public online social services. Check out this short video to learn more:



The new features are rolling out now on google.com in English for all signed-in users, and you should start seeing them in the next few days. Time to socialize!

Posted by Maureen Heymans, Technical Lead for Social Search, and Terran Melconian, Technical Lead for Social Image Search

Google Friend Connect, now more personalized

(Cross-posted with the Social Web Blog)

On the subway, I bump elbows with a guy for 20 city blocks without exchanging a single word. Forty-five minutes later, I find the same guy at the local guitar shop, and we start to talk — turns out he plays a Gibson Les Paul just like I do. We may have been strangers on the train, but in the guitar shop, we discover our shared passion for guitars.

Often, the web can feel like that subway. There are probably people commuting to the places you regularly visit, but you don’t know who those people are, and your paths may never cross. With Google Friend Connect, we've been helping millions of website owners make their sites more like that guitar shop — a social place where visitors can get to know each other — and less like the anonymous subway ride.

With this in mind, we're thrilled to introduce a new set of Friend Connect features that let site owners help their visitors get to know each other and personalize their site's experience and content.

Break the ice
Visitors to your site can get to know each other better by sharing details about themselves that are relevant to the site they're on. As a site owner, you can help them do this by visiting the new "Interests" section of your Friend Connect account, where you can add site-relevant questions that people can answer when joining your website or via the poll gadget. For instance, if you have a music website, you might ask people to share their favorite bands, the last concert they attended, or where they discover new music. Or if you run a hiking site, you can ask them about a favorite hike or national park. The details people share are added to their Friend Connect public profiles for your site, which are seen by other site visitors. This way, your visitors can learn more about each other in the context of the interests that bring them to your website.

We've also added the ability for people to send private messages to each other. That way, when a user discovers someone who shares their interests, they can send a message to that person via their Friend Connect profile to start a dialogue.

And as with any data you collect on Friend Connect, you can use open export tools and APIs to integrate this information with any other systems you might use. The interests people share on your website are also made available in the new "Community data" section of your account in the form of easy-to-read charts.

Personalize your website experience
The ice-breaking isn't limited to your visitors; you'll learn more about them too. The interests people share make it possible for you to create a more personalized experience on your website in a number of ways:

• Send custom newsletters: The new "Newsletter" section of your account lets you create, send and manage newsletters. And with the help of "Interests," you can either send out newsletters to all your subscribers, or send out custom newsletters to different segments of your subscribers, based on the interest responses they submit.
• Personalized content gadget: This new Friend Connect gadget automatically presents a dynamic personalized set of links to your site's content that matches each visitor's specific interests. Is a visitor learning how to play swing music? Links to articles your site has published about playing swing are presented to him or her.
• Google ads: For those of you who display ads on your website, your Friend Connect account now includes an "AdSense" section that lets you enable Google ad units that are matched both to your site's content and to the interests users publicly share on your website. 

All these new features are easy to implement and require no coding whatsoever. Here's a quick tour of what Friend Connect now has to offer:



If you'd like to see the new features in action, check out some of our partners' sites, like sfstation.com, metrolyrics.com and pachakam.com.

We're excited to see the web evolve into a place where visitors of all websites can get to know each other — to share and discuss the things they care about most. To get started with Friend Connect, visit http://google.com/friendconnect.

Update 11/15: Updated list of partners. 

Posted by Mussie Shore, Product Manager, Google Friend Connect

Introducing Google Social Search: I finally found my friend's New York blog!

Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person. Unfortunately, that information isn't always very easy to find in one simple place. That's why today we're rolling out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle. It should be available for everyone to try by the end of the day, so be sure to check back.

A lot of people write about New York, so if I do a search for [new york] on Google, my best friend's New York blog probably isn't going to show up on the first page of my results. Probably what I'll find are some well-known and official sites. We've taken steps to improve the relevance of our search results with personalization, but today's launch takes that one step further. With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend's blog on the results page under the heading "Results from people in your social circle for New York." I can also filter my results to see only content from my social circle by clicking "Show options" on the results page and clicking "Social." Check out this video for a demo:



All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What we've done is surface that content together in one single place to make your results more relevant. The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we'll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we'll include some websites from your subscriptions as part of your social search results.

To learn more about how Social Search works behind the scenes, including the choices and control you have over the content you see and share, read our help center article or watch this video:



This feature is an experiment, but we've been using it at Google and the results have been exciting. We'd love to hear your feedback. Oh, and don't forget to create a public Google profile to expand your social circle and more easily find the information you're looking for (including that New York blog).

Posted by Maureen Heymans, Technical Lead and Murali Viswanathan, Product Manager

Reading gets personal with Popular items and Personalized ranking

(Cross-posted from the Official Google Reader Blog)

Today, we're launching two changes to Google Reader to help you discover more interesting content faster. Just as the launch of Personalized Search improved search results based on your search history, these changes use your Reader Trends to improve your reading experience.

• Explore section - We're always trying to help you discover new stuff in Reader, and today we're introducing Popular items and Recommended sources, two ways to find interesting content from all over the Internet. We use algorithms to find top-rising images, videos and pages from anywhere (not just your subscriptions), collect them in the new Popular items section and order them by what we think you'll like best. Now you don't have to be embarrassed about missing that hilarious video everyone is talking about — it should show up in your Popular items feed automatically. And to make it easier to find interesting feeds, we're moving Recommendations into the new Explore section and giving it a new name — Recommended sources. Like always, it uses your Reader Trends and Web History (if you're opted into Web History) to generate a list of feeds we think you might like.

• Personalized ranking - Only have a 10-minute coffee break and want to see the best items first? All feeds now have a new sort option called "magic" that re-orders items in the feed based on your personal usage, and overall activity in Reader, instead of default chronological order. Click "Sort by magic" under the Folder Settings menu of your feed to switch to personalized ranking. Unlike the old "auto" ranking, this new ranking is personalized for you, and gets better with time as we learn what you like best — the more you "like" and "share" stuff, the better your magic sort will be. Give it a try on a high-volume feed folder or All items and see for yourself!

The goal of personalization at Google remains the same as ever: to help you find the best content on the web. We hope these new features help you do just that — go Explore for yourself.

Finally, we'd love to hear your feedback — share your thoughts on our help group, Twitter or the Reader section of Get Satisfaction, a third party support community.

Posted by Beverly Yang, Software Engineer, Search Quality

Introducing this year's CFDA/Vogue Fashion Fund Finalists as iGoogle artists!

We're always delighted to introduce new design flair to our user experience, especially through the personal expression of iGoogle themes. As a canvas for artists to express themselves and reach Google users around the world, we've shared more than 125 iGoogle Artist themes since May 2008. Today, I'm excited to announce ten new artist themes, all from talented up-and-coming fashion designers you may not have already heard of.

Each year, Vogue and CFDA sponsor a fashion fund, created to support emerging designers. Through inspiration drawn from Google, our colors and our products, this year's ten finalists have created both incredible fashions and corresponding iGoogle themes. From the high-tech and contemporary designs of Wayne to the Google Maps-inspired work of Sophie Theallet, each of these ten new themes is a unique way to refresh your homepage's fall wardrobe.

Artist themes are one of many ways we invite talented artists and innovators to share their designs, whether world-renowned or emerging. So check out the latest Artist themes and pick one that appeals to you.


Finally, we'd like to offer our congratulations to this year's Fashion Fund finalists. We're proud to be showcasing them in our iGoogle artist themes. Based on their iGoogle themes and design entries, their talents are obvious and we're happy to see them recognized!

Posted by Marissa Mayer, VP, Search Products & User Experience, and Michaela Prescott, Senior Product Marketing Manager

Fast, simple and now stylish: Google Chrome with Artist Themes

We're always keen to share updates about our browser Google Chrome. This past month, we launched a new stable release with speed improvements and updates to key features, as well as a little something extra to make your browser pop: themes. Today, we're excited to build on this initial splash of color. We invited leading artists, architects, musicians, illustrators, filmmakers and fashion and interior designers from around the globe to create artwork for an unusual canvas: the modern web browser. The result? Artist Themes for Google Chrome, a fusion of art and technology, with a hundred Artist Themes that we hope will enrich and personalize your web browsing experience.

We're honored to have had the opportunity to work with artists including Jeff Koons, Jenny Holzer, Karim Rashid, Jonathan Adler, Oscar de la Renta, Anita Kunz, Tom Sachs, Kate Spade, Donna Karan, Kid Robot, Casey Reas, Dolce & Gabbana, Michael Graves, Todd Oldham, Yann Arthus-Bertrand and Mariah Carey (and that's just to name a few!). We would like to extend our thanks to all the artists for lending their vision, imagination and hard work to this collaboration.

For a behind-the-scenes look at one illustrator's unique creative process, check out the Google Chrome Blog. And for a preview of these themes, here's a video flipbook we've compiled to showcase some of the artistry behind this project:



If you haven't tried Google Chrome recently, download the latest version and give the Artist Themes a whirl. If you're already using Google Chrome, check out the themes gallery and try on your favorite Artist Themes.

Posted by Glen Murphy, Software Engineer, and Mark Sabec, Associate Product Marketing Manager

I scream, you scream, we all scream for iGoogle social!

We launched iGoogle in 2005 as a way for people to quickly and easily personalize their Google experience with all the information on the web that was most useful to them. Now tens of millions of people choose to use their iGoogle homepage to check email, track the news, watch videos, chat with friends and much more. Today, we're pleased to tell you about the new social features that we're introducing to iGoogle.

First, we're excited to introduce social gadgets for iGoogle. Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage. The 19 social gadgets we're debuting today offer many new ways to make your homepage more useful and fun. If you're a gaming fanatic, compete with others in Who has the biggest brain? or challenge your fellow Chess or Scrabble enthusiasts to a quick match. Stay tuned in to the latest buzz with media-sharing gadgets from NPR, The Huffington Post, and YouTube. To manage your day-to-day more efficiently, check things off alongside your friends with the social To-Do list gadget.

Your friends are able to see what you share or do in your social gadgets either by having the same gadgets on their homepages, or through a new feed called Updates. Updates can include your recently shared photo albums, your favorite comics strips, your travel plans for the weekend and more. To help you manage who you are sharing with, we've created a Friends group. You can add and edit friends in this group at any time. If you already have a Friends group within your Google Contacts, you'll be able to easily share with those friends on iGoogle as well. If you don't care to share, iGoogle's social features are optional and can be disabled on a gadget-to-gadget basis with just a few clicks.

It's developers who have really made iGoogle into the rich experience it is — growing our gadget directory to over 60,000 gadgets today — and we know iGoogle developers will help us quickly expand our collection of social gadgets. You can get information about how to build social gadgets for iGoogle on our developer site: code.google.com/igoogle.

We introduced these new social features recently to Australia users and are gradually rolling them out to users in the U.S. over the next week. Don't fret if you don't see your iGoogle page updated yet — just check back soon. The Google homepage has always been a place that connects people to information, and we're excited to now also be a place that connects people to each other. We hope these social gadgets make iGoogle an even more fun and personal homepage for you. You can learn more by checking out the video below.



Posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager

It's a bird...it's a plane...it's iGoogle comics themes!

We have always been excited to introduce design flair and whimsy to our user experience, especially on our homepage. Be it through our special holiday logos or special themes for our iGoogle users, we like to open up our homepage as a canvas for artists to express themselves and reach their fans and Google users around the world. Today, I'm particularly excited to announce the new comics themes for iGoogle, just in time for Comic-Con's 40th anniversary.

The themes showcase the amazingly diverse world of comics. Browse our gallery (www.google.com/comicsthemes) to choose from nostalgic comic strips like Peanuts, iconic heroes like Batman and Iron Man, or alternative comics greats like Dan Clowes, author of the graphic novel, "Ghost World." The dozens of themes represent talented artists from around the world including Rumiko Takahashi from Japan and Lewis Trondheim of France.

To offer his unique perspective as one of the world's most accomplished comics artists, I'm pleased to introduce guest author Jim Lee. In addition to being a recognized industry veteran, he also drew today's beautiful homepage logo incorporating some of DC Comics' most famous characters.

During his 20 year career, Jim has worked with DC and Marvel Comics, co-founded Image Comics and also WildStorm Comics – one of our iGoogle themes. His Batman, Superman, X-Men, Iron Man, Fantastic Four and WildC.A.T.s issues have sold millions of copies. Jim is a recipient of the Harvey Award, Golden Panel Award and is widely respected for his contributions as an artist, a creator and a publisher of comics.

An artist's POV by Jim Lee

Even as the world of comics evolves and embraces a new digital era, it doesn't change the universal, international appeal of the unique art form that is created through the simple marriage of word and picture. I'm excited to have been chosen to help launch this wonderful project. But I'm more elated, both as a professional and as a fan, that so many different types of comics have been chosen to be part of the iGoogle comics themes launch. From the mainstream superhero world of DC that I work in to the mainstays of the newspaper funnies from my childhood, to the Tokyopop manga titles I collect with my teenage daughters to the esoteric and more literary works of Dan Clowes and Gene Yang, two of my favorites; I think the breadth of choices available demonstrates the amazing diversity and the fundamental vitality of the stories comics can tell.


Posted by Marissa Mayer, Vice President of Search Products and User Experience, and Jim Lee, Comics Creator/Publisher

Toolbar, now with advanced translation

If you saw this text on a webpage, how would you figure out what it means?

Если вы читаете этот текст, вы, вероятно, уже говорите по-русски. Однако миллионы людей не знают русского и не могут прочитать миллионы русскоязычных веб-страниц.*

You would likely need to translate manually via our language tools or in Toolbar. Today we're excited to announce that translations will be even easier with the newest release of Google Toolbar for Internet Explorer. We have been working with the Translate team to make translations a faster and more integrated part of your browsing experience.

The Translate feature automatically detects if the language of a webpage you're on is different from your default language setting and allows you to translate it. With one click, you can now instantly translate the page and all of its text will appear in the new language.


Language detection happens only on your computer, so no information is sent to Google until you choose to translate a page. You can find more details about how the feature works in our help center.

If you go to another page in the same language, you will continue to see translations rather than have to translate one page at a time. And if the page has dynamic content, like Google Reader, you will get translations in real-time. Finally, if you frequently translate pages in the same language, Toolbar will let you translate that language automatically without any extra clicks in the future.

The new Translate feature is available in all international versions of Toolbar, including English, and the translation service supports 41 different languages: Albanian, Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Maltese, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian and Vietnamese.

Download Google Toolbar for Internet Explorer to try it out for yourself. We'll add this feature to Toolbar for Firefox soon, too.

* In case you don't speak Russian, we translated the paragraph above for you using our translation engine:

If you are reading this text, you probably already speak in Russian. However, millions of people do not know Russian and cannot read the millions of Russian-language webpages.

Posted by Jerry Tang and Dick Sites, Software Engineers