Aussie model/surfer Lara Bingle, who stars in Australia's "Where the bloody hell are you?" tourism campaign, has already been getting a whopping number of hits online.
Entering her name in the Google search engine brings up a staggering 17,600 mentions.
So far, the face of Tourism Australia had an incredible month. The 18-year old was caught up in an SMS scandal, then her advertising campaign was almost axed in the UK and currently pending review in the US and banned in Canada.
Earlier last week, Bingle was planning to sue a men's magazine over a racy set of pictures published without her consent.
Her management group is seeking legal advice about the prospect of court action against Zoo Weekly, which has Bingle on the front cover of its current edition as well as a five-page spread including a topless shot.
That's the price of being popular... I guess.
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