But the artist formerly known as Jordan appeared to throw all that out the window today as she launched her second fragrance... while pouting in a tacky lingerie ensemble that left little to the imagination.
The 30-year-old posed for the cameras to promote her scent Besotted at The Paper Club on London's Regent Street.
Glamorous: Katie Price launches her new fragrance 'Besotted' in London today
At one point she even provided the assembled press a cheeky peek of her buttocks.
In July, Price took a swipe at the establishment after she was banned from attending the presitigious Cartier Polo International tournament, seemingly for being 'too chavvy'.
The mother-of-three, a keen horsewoman, was told she was 'not the kind of person they wanted' when her manager tried to book a £6,000 table in the marquee hosted by nightclub Chinawhite in Windsor Great Park.
According to Chinawhite, it was simply an unfortunate misunderstanding.
Cheeky: Price leaves little to the imagination at the launch
Since the model has been learning to play polo she was particularly put out and responded by writing in The Times newspaper's comment column what she thought of the snub.
'It's pure snobbery,' she wrote. 'However good a horsewoman I may be, I'm also a glamour model.
'Eliza Doolittle went to the races with Henry Higgins after a few elocution lessons, in Pretty Woman Julia Roberts went to the polo straight from Sunset Boulevard, but in the 21st century we have become even more class-ridden.
'Unless you are a toff or an aspiring actress, they don't want you.
'Polo should be for people who loves horses, not a media charade.'
Provocative: Price strikes a pose at the launch
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